SHAH ALAM, 17 February 2009 – PROTON Holdings Berhad has today selected the name EXORA as the name for the country’s first home-grown multi-purpose vehicle (MPV).
Exora was the winning entry of PROTON’s nationwide MPV Naming Contest which was held September last year. The name was a unique entry submitted by 39 entries. The top three winners were selected based on their rationale for the name and original tagline.
Unveiling the name of the MPV in a ceremony held today was PROTON Holdings Berhad Chairman, Dato’ Mohd. Nadzmi bin Mohd. Salleh accompanied by PROTON Holdings Berhad Managing Director, Dato’ Haji Syed Zainal Abidin bin Syed Mohamed Tahir....
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